Sponsorship Intelligence

Quote your sponsorship rate from data, not guesswork.

Most creators price brand deals based on follower count and what they've heard others charge. That leaves 30–50% on the table. Fanlytiq calculates your rate floor from power-fan engagement depth, purchase-intent signals, and niche CPM benchmarks — then generates a shareable sponsor brief that justifies every line item.

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How It Works

The data that moves sponsors from their number to yours

Sponsorship rates are negotiated. Brands anchor low when creators come with follower counts. They negotiate up when creators come with audience quality data — purchase intent by category, power-fan density score, engagement rate vs. niche CPM baseline.

How it works
Aggregates audience purchasing signals across platforms
Identifies brand affinity clusters within your power-fan segment
Benchmarks your audience quality against industry CPM baselines
Generates a shareable sponsor brief with anonymized audience data
What you see
Audience quality score vs. industry benchmark
Purchase intent by product category (tech, fashion, fitness, etc.)
Suggested rate floor for your audience composition
Past deal performance data (if you record deal outcomes)
What you do
Use the Fanlytiq sponsor brief in your media kit
Negotiate rates based on audience quality, not follower count
Target brands in categories matching your audience affinity
Track deal ROI and improve pitch close rate over time

Rate Structure

The rate waterfall: from base CPM to justified deal value

Each layer of audience quality data adds a defensible premium above the reach-based baseline. The creator who shares this with a brand gets a different conversation than one who shares follower count alone.

Reach rate $1,200 base CPM + Engagement $1,800 3.8× avg eng. rate + $600 + Power fans $2,600 3.0% power-fan density score + $800 + Intent data $3,250 High purchase-intent in sponsor category + $650 + Exclusivity $3,750 Final deal rate 30-day exclusivity window + $500 +212% above base rate

Use Cases

How creators use sponsorship intelligence

Gaming Creator

Kai tripled his sponsorship rate after showing a brand his power-fan purchase data

A gaming peripheral brand offered Kai $800 for an integration. He shared Fanlytiq's audience brief showing his power fans had a 4.2× higher than average purchase rate for tech accessories. The brand came back at $2,600 — and requested three more placements that quarter.

Lifestyle Creator

Maya switched from reactive inbound deals to a proactive outbound sponsorship pipeline

Fanlytiq's audience affinity data showed her top segments had high spending in home goods, sustainable fashion, and wellness. She built a targeted outreach list of 15 brands in those categories, pitched with a data-backed deck, and closed $28,000 in deals over four months.

Finance Creator

Alex uses the Fanlytiq brief as his media kit for every inbound inquiry

Previously he'd spend two hours building custom decks for each sponsor inquiry. Now he exports the Fanlytiq brief PDF and attaches it to every initial email. His pitch-to-deal conversion rate went from 11% to 34%, and average deal size increased by 80%.

Stop leaving sponsorship money on the table.

14-day free trial. No credit card. Start building your sponsor brief today.

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